Pattern Room

November 2023

Established in 2018, Pattern Room has emerged as a trailblazer in the technology and manufacturing sector, specifically in the realm of sportswear patterns. Founded by Julia Van Der Sommen, Pattern Room's unique offering includes a catalogue of over one million sportswear-focused designs, catering to a wide range of body types and sizes.

The company’s journey through the Ready for Growth program has been marked by a strategic focus on business strategy and an adaptive financial plan moving forward. Its growth outcomes were centered on achieving financial self-sustainability within 12 months, developing a comprehensive marketing strategy, and building an international sales team.

“The program was a great way to get an expert’s opinion on our product in a market that we were still learning about. As a business owner, we very rarely have someone with such knowledge at our fingertips to help us make a giant leap forward.”

Pattern Room set goals to increase its online pattern sales, establish a consistent marketing strategy through industry partnerships, and enhance its marketing collateral. These efforts were bolstered by its presence on the Shopify platform and participation in trade shows across the US and EU.

Key partnerships with major players in the sublimation printing industry have been pivotal in Pattern Room's growth. The company aims to make Pattern Room its main business focus, leveraging a strong client base in custom sportswear printing. Despite this solution being relatively young in the industry, Pattern Room has gained significant recognition, including a nomination for the Global Export Awards.

Their solution is ideal for clients seeking time and cost-efficient solutions without compromising the style and fit of garments. Their cutting-edge market offering consists of DXF and Adobe Illustrator patterns available globally within 48 hours, catering specifically to manufacturers specializing in sports clothing. Their goal is to introduce new customers to a novel way of purchasing patterns, thereby speeding up the product-to-market process.

Ready for Growth assists Victorian businesses to grown and succeed. Visit https://business.vic.gov.au/grants-and-programs/ready-for-growth to find out more.