Shingleback Off Road

October 2023

Shingleback Off Road, an innovative pioneer in the production of vertical bike racks, started in 2016 in North East Victoria, Australia. Founded by Andrew & Kimberly, who personally did everything to themselves, even welded the initial batch of 10 racks, the company has grown significantly, riding on the wave of heightened demand during the COVID-19 pandemic. Their small but mighty team has demonstrated a remarkable ability to deliver high-quality products under the challenging Australian conditions.

The company’s growth strategy is ambitious, targeting both international expansion and domestic market penetration. The company's sales are predominantly direct-to-customer but there's a strategic shift towards building more direct to business relationships. The introduction of dealer kits is an example of one of their tactical moves aimed at bolstering these relationships.

Shingleback Off Road stands as a testament to Australian ingenuity and resilience, with its roots deeply embedded in the spirit of adventure that defines the country's outdoor lifestyle. Currently, the company is poised on the precipice of exciting growth, with its strength in delivering durable and innovative bike racks that have captured the trust of its customer base. With a strategic focus on expanding their market reach—both domestically and internationally—and optimizing their operational efficiencies, Shingleback is steering towards a future where their racks become synonymous with cycling adventures across the globe.

Ready for Growth assists Victorian businesses to grown and succeed. Visit https://business.vic.gov.au/grants-and-programs/ready-for-growth to find out more.