Payless Promotions

May 2023

Payless Promotions is an Australian-based business that supplies branded uniforms, promotional products, and merchandise to organisations nationwide. Despite having a successful business, the company's growth needed to be more consistent and structured. Guy Dawson, Chief Executive Officer, wanted to set a mid-term planned path for growth that would allow the business to have steady and continuous growth for years to come. This is where the Ready for Growth Program delivered by BDO came into play.

Guy Dawson worked with Rod Naismith from BDO to identify specific areas for growth, such as growing the existing on-line sales channels and planned expansion into the New Zealand market. They set tasks with timelines and revenue projections, in particular identifying generating more online enquiries as an area of considerable significant growth potential. With the help of the Ready for Growth program, Payless Promotions now feels they have a roadmap for growth, which has provided them with reassurance and confidence to achieve their goals.

The key takeaway from the program was that they did not have to reinvent the wheel. They just needed a better structure around what they were already doing to achieve their desired growth. The program offered expert advice and guidance, which helped them realise the importance of having a mid-term planned path for growth.

Payless Promotions recommends the Ready for Growth program to others looking for expert advice and guidance to achieve structured growth. With the program's help, they identified critical areas for growth. They set tasks with timelines, and revenue projections, providing them with a roadmap for growth that will lead them to their desired outcome.

Ready for Growth assists Victorian businesses to grown and succeed. Visit https://business.vic.gov.au/grants-and-programs/ready-for-growth to find out more.