Luna Nameplate Industries

May 2023

Luna Nameplate Industries (LNI) was established in Melbourne in 1970 as a manufacturing screen printer. Since then, their expertise and services have grown to a point where they make and supply Australia's largest range of industrial product branding solutions. LNI designs and manufactures high-quality nameplates, labels, and badges from its Bayswater site.

LNI is a leader in innovation and has built trust with leading household name brands across a broad range of industries from automotive, building and construction, electrical and engineering to medical.

Throughout the Ready for Growth program, LNI pursued opportunities to grow its business by targeting domestic and international expansion through new product licensing opportunities with major sporting competitions. This opportunity would see LNI as a manufacturer and distributor of licensed branded products into the massive US sporting market. This would put LNI and its design and manufacturing expertise on the worldwide stage.

The opportunity to step away from the busy day-to-day business schedule and talk about the business, workshop strategic opportunities, and brainstorm ideas was invaluable, according to Malcolm Fredericks, LNI Managing Director. "The Ready for Growth program provided the forum to hold me accountable and check in and monitor how our business was going."

Ready for Growth assists Victorian businesses to grow and succeed. Visit https://business.vic.gov.au/grants-and-programs/ready-for-growth to find out more.