Bendigo Brittle

May 2023

Bendigo Brittle, a confectionery business based in Bendigo, Australia, has captured the hearts and taste buds of customers with their handmade peanut brittle made from quality ingredients. Founded by Greta Donaldson as a side hustle while working in public relations, Bendigo Brittle has grown into a beloved brand known for its thin, crisp, and crunchy peanut brittle. With a commitment to using Australian-grown nuts and a recipe passed down from Greta's late grandmother, Bendigo Brittle has become a popular choice for those seeking a delectably crunchy treat.

As demand for their products grew, the team faced several challenges. They needed to find a warehousing solution to accommodate their expanding operations, gather information to make informed expansion decisions, and define key tasks and responsibilities for a general manager to support the founder's focus on high-level growth needs. Additionally, Bendigo Brittle aimed to identify the best new sales opportunities to focus on and establish key performance metrics for regular check-ins.

Greta set out to overcome these challenges by implementing focused strategies. She successfully found an interim warehousing solution, locally situated or close to Melbourne, to address their growing space and storage needs. She also focused on defining the tasks and responsibilities for a general manager, aiming to free up her time for strategic growth initiatives.

Bendigo Brittle celebrated several significant wins on their growth journey. They successfully secured a spot in the Seed Lab Program, gaining further support and expanding their reach. Additionally, Bendigo Brittle received recognition for their achievements by winning a Bendigo Business Excellence Award. With their nut brittle made from quality ingredients and Australian-grown nuts, Bendigo Brittle has captured the hearts of customers. Through their dedication to their growth plan, Greta and her team were able to address key challenges, find innovative solutions, and achieve remarkable, ongoing progress.

Ready for Growth assists Victorian businesses to grown and succeed. Visit https://business.vic.gov.au/grants-and-programs/ready-for-growth to find out more.